With more and more people spending increasing amounts of time online, having a good online presence is very important for businesses nowadays. It is important that practices have some online presence as the internet is usually the first port of call when people go searching for your practice or a service provider. He are some tips to boost both your presence and hopefully your performance.
Google my Business: A simple first step is to put your business on Google my Business (https://www.google.com/business/) this will give you a quick and easy to do online presence. It will allow customers to locate your business, review it and to communicate with you. In the picture below you can see all the company’s details easily, with opening times and the hyperlinked phone number which makes it easy for mobile internet users to call you instantly.
Be visible on social media: Create company pages on all the social media websites like Facebook, Twitter, LinkedIn and Google +. It’s free to set up on all of these and they are great places to reach your interested followers for free. The trends and rise to significance of social media in more recent times has meant that Facebook is fast becoming a major search engine and numerous business deals being sourced from LinkedIn. All these social media sites are great way to get in front of potential customers for free and a perfect place to have your contact details, promotional offers and much more. I can also be used as a tool to bring people to your website.
Online advertising: Online advertising and marketing has now become a mainstay in successful companies around the world. Tools like Google AdWords and LinkedIn Ads are a great way to target your market segment and get in front of potential customers (See image below). It is now increasingly important that your practice is now covering the mobile world too. Mobile phones are now the majority of peoples go to device when accessing the internet and this comes with consequences for your practice. One of the essential things is that you must make sure that your website is responsive to smaller screen sizes. Advertising online will give you more chance of being seem and so boost your presence. It will also drive people to you website where they can get in touch and hopefully do business with you and your practice. However they must have a reason to choose you which and a helpful convincer will be discussed next.
Writing educational content: The world of marketing has shifted from traditional outbound marketing and seeking clients out clients towards enticing them in and being so visible that they find you. This is called in-bound marketing. One good way to begin in-bound marketing is to produce educational blogs or content. This shows potential clients that you are in tune with the latest trends in the accounting and bookkeeping industries and enhances your image and reputation as experts. But, keep it simple, after all you want your audience to understand what is being said and get value from it. This educational content can be pushed out through your blog or social media, or videos on YouTube. Having relevant educational information can really boost your online performance and can drive people to you website.
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